frequently asked questions
about hooray house
What is Hooray House?
Hooray House is a premium accessible brand of toys, accessories, and apparel for cats and dogs. We believe every pet deserves a little party in their day—whether that’s a birthday bash, a holiday dress-up, or just a Tuesday that needs more joy. Our products are designed with one creative vision, bringing fashion-forward style, playful storytelling, and premium quality to the pet aisle.
Who are the Hooray House characters?
Every Hooray House product comes to life through our cast of original characters—think of them as the residents of a very fashionable, slightly wackadoodle pet mansion. Our core characters are Pip Honeymuffins (enterprising cat), Ellsworth Waggerton (soulful, earnest dog), Ferdinand Furnando (dramatic dalmation), Mitzi Poupette (glam poodle), Bibby Fabu (fabulous bunny) as well as guests like Daisy the corgi and Rolf the frog. Each character has their own personality, style, and story. We release new poems and adventures with every seasonal collection, so there’s always more to discover.
Is Hooray House for dogs, cats, or both?
Both! Unlike many premium pet brands that focus on one or the other, Hooray House was built from day one for cats and dogs who love to play. Our toy, accessory, and apparel collections are designed for both, so every pet has a home at Hooray House.
What makes Hooray House different from other pet brands?
Three things set us apart. First, everything we make is connected by a single creative vision—our toys, collars, leashes, and apparel all tell a coordinated story, so your pet’s look is curated, not cobbled together. Second, we’re a storytelling-first brand: every seasonal collection comes with original characters, poems, and a world you can follow along with. Third, we offer premium quality and creativity at a price point that’s accessible—think niche-boutique design at a friendlier price.
What does “Every pet has a home at Hooray House” mean?
It’s our way of saying that Hooray House is for everyone—every breed, every species, every personality. It’s also a reminder that not every pet is lucky enough to have a family yet. We’re passionate about pet adoption and are exploring partnerships with adoption agencies across the country. Stay tuned for more on that front.
where to buy
Where can I buy Hooray House products?
Hooray House is available exclusively at Target—both in stores and on Target.com. You won’t find us anywhere else right now, so head to your nearest Target or shop online.
Which Target stores carry Hooray House?
At launch, you’ll find Hooray House in over 570 Target stores with a front-facing endcap display (that’s the prime real estate at the end of the aisle—you can’t miss it). We’ll be expanding to 1,400+ Target doors in the summer of 2026. Check Target.com or your local store’s inventory to confirm availability near you.
Can I buy Hooray House products on your website?
Not yet! At this time, all Hooray House products are sold exclusively through Target. We’ll keep you posted if that changes—sign up for our email list to be the first to know.
Will Hooray House be available at other retailers?
Right now we’re exclusively at Target, and we’re thrilled to call it home. We’ll share any updates about future availability through our email list and social channels.
Can I order Hooray House products on Target.com for delivery or pickup?
Yes! You can shop Hooray House on Target.com and choose from Target’s standard shipping, same-day delivery (via Shipt where available), or free Order Pickup at your local store. Visit Target.com and search “Hooray House” to browse the full collection.
products & collections
What types of products does Hooray House offer?
We make toys, walk accessories (collars, leashes, harnesses), pet apparel, and seasonal collections for both cats and dogs. Our product range is designed to cover everyday essentials and special-occasion fun.
What are your seasonal collections?
Hooray House drops new, limited-edition seasonal endcap collections throughout the year—think of them like fashion drops, but for your pet. Each collection has its own theme, characters, and original poem. Our 2026 lineup includes a launch collection, a Country Club summer set, a Halloween collection, a Holiday collection, and more. These are designed to sell out, so grab them while they last.
Will seasonal collections come back if they sell out?
Our seasonal endcap collections are limited-edition drops—once they’re gone, they’re gone. That’s part of the fun! Our core inline collection (everyday walk essentials) will be available on an ongoing basis.
What’s the difference between your seasonal endcap and inline products?
Think of it like a fashion house: our seasonal endcaps are the runway collections—limited-edition, themed, conversation-starting pieces. Our inline products are the everyday essentials—walk gear, toys, and accessories that are always in stock at Target. Both are designed with the same Hooray House creativity and quality.
How much do Hooray House products cost?
We’re positioned as “premium mass”—meaning you get the quality and design of a niche premium brand, but at a price that doesn’t sting. Our average price is around $7.85, and we aim to be approximately 30% less than comparable boutique brands. You can find specific pricing on Target.com or in-store.
product safety & quality
Are Hooray House products safe for my pet?
Pet safety is our top priority. All Hooray House products are designed, tested, and manufactured to meet or exceed applicable safety standards. We work closely with our manufacturing partners to ensure strict quality-control protocols are followed throughout the production process.
What materials are Hooray House toys made from?
Materials vary by product, and you’ll find full material details on each product’s packaging and on the product listing at Target.com. We select materials with durability, pet safety, and play style in mind. If you have questions about a specific product’s materials, reach out to us at hello@hoorayhousepets.com and we’re happy to help.
My dog destroyed a Hooray House toy. Is that normal?
Pets are creative demolition experts—we get it. No toy is truly indestructible, and how long a toy lasts depends on your pet’s size, chew strength, and play style. Our toys are designed for play, not consumption. If a toy starts to come apart, remove it and discard any loose pieces right away to prevent choking or ingestion.
My pet swallowed stuffing or a piece of a Hooray House toy. What should I do?
If your pet ingests any part of a toy—stuffing, fabric, squeaker, or any other component—please contact your veterinarian immediately. Swallowed toy materials can pose choking hazards or gastrointestinal blockage risks, and your vet is the best resource for guidance on next steps. We also recommend bringing the remaining pieces of the toy to your vet visit so they can see exactly what was ingested.
Should I supervise my pet while they play with Hooray House toys?
Yes—always. This isn’t just a Hooray House thing, it’s a universal best practice for all pet toys. Supervised play is the single most important safety measure you can take. Watch for small pieces breaking off, inspect toys regularly for wear, and replace any product that’s been compromised. A good rule of thumb: if it looks like it’s seen better days, it probably has.
Are Hooray House toys suitable for heavy chewers?
Our toys are designed for a range of play styles, but some products are better suited for gentle-to-moderate chewers. Check the product packaging for chew-strength guidance. If your pet tends to shred toys quickly, choose our more durable options and always supervise play closely. When in doubt, err on the side of caution—a toy should be fun, not a trip to the vet.
Are Hooray House products safe for kittens and puppies?
Our products are designed for cats and dogs of all ages, but young pets can be especially curious (and chewy). For kittens and puppies, we recommend extra supervision during play and choosing age-appropriate products. If a toy has small parts, squeakers, or attachments, keep a close eye on your little one.
How do I care for and clean my Hooray House products?
Care instructions vary by product type—check the label or packaging for specifics. As a general guide: spot-clean toys and accessories with mild soap and water, machine-wash apparel per the care label, and air-dry when possible. A little maintenance goes a long way toward keeping products looking fresh and safe for play.
returns & exchanges
What is the return policy for Hooray House products?
Since Hooray House is sold exclusively at Target, all returns and exchanges are handled through Target’s return policy. Generally, Target offers returns within 90 days of purchase with a receipt. For the most current details, visit Target.com/returns or ask at your local Target Guest Services desk.
My Hooray House product arrived damaged or defective. What should I do?
We’re sorry to hear that! Since our products are sold through Target, please contact Target Guest Services for a replacement or refund. You can reach them at Target.com/contact or visit the Guest Services desk at your local store. If you’d also like to let us know, drop us a line at hello@hoorayhousepets.com so we can look into it on our end.
collaborations & partnerships
Does Hooray House collaborate with other brands?
We love a good collaboration! Hooray House was built with a creative-partnership mindset—our characters, storytelling, and seasonal drop model are designed to play well with others. Whether it’s a fashion label, a food and treat brand, an artist, or a lifestyle company, we’re always open to exploring partnerships that bring something unexpected and joyful to pet parents. Think of it like a guest list for the best house party: we’re selective, but we love a good plus-one.
I represent a brand and I’d like to explore a collaboration. How do I get in touch?
We’d love to hear from you. Please send a brief overview of your brand, the type of collaboration you have in mind, and your timeline to hello@hoorayhousepets.com with the subject line “Collaboration Inquiry.” Our team reviews every submission and will be in touch if there’s a fit.
What types of collaborations is Hooray House interested in?
We’re open to a range of partnership formats, including co-branded product capsules, limited-edition seasonal collections, cross-category collaborations (pet x fashion, pet x food, pet x home), creative partnerships with artists or illustrators, and cause-driven collaborations with adoption and rescue organizations. If your idea makes pets and their people smile, we want to hear it.
I’m an artist or illustrator. Can I collaborate with Hooray House on character or product design?
Possibly! Hooray House has a rich character world and strong creative point of view, and we’re interested in guest collaborators who can bring a fresh perspective to our universe. If you’re an artist or illustrator who loves pets and bold, joyful design, send your portfolio and a note about what excites you about Hooray House to hello@hoorayhousepets.com.
Does Hooray House work with pet food or treat brands?
We’re actively exploring partnerships in the food and treat space. If you’re a pet food or treat brand interested in a collaboration—whether that’s a co-branded product, a bundled gifting concept, or a joint campaign—reach out to us at hello@hoorayhousepets.com. We’d love to chat.
Can I license Hooray House characters or IP for my products?
Hooray House is building a character-driven IP ecosystem with long-term licensing potential. If you’re interested in licensing our characters, artwork, or brand for use on your products or in your content, please reach out to hello@hoorayhousepets.com with details about your company and the opportunity. We’re thoughtful about how our characters show up in the world, but we’re excited about the right partnerships.
I’m interested in carrying Hooray House products wholesale. Is that possible?
We’re open to wholesale inquiries! If you’re a retailer, boutique, or specialty shop interested in stocking Hooray House, please send us a note at hello@hoorayhousepets.com with the subject line “Wholesale Inquiry” and include a little about your store, your location(s), and the types of products you’re interested in. Our team will follow up.
staying connected
How do I stay up to date on new Hooray House collections and drops?
The best way is to sign up for our email list at hoorayhousepets.com and follow us on Instagram and TikTok (@hoorayhousepets). We’ll announce new collections, share behind-the-scenes stories, and give you first looks at upcoming drops.
Does Hooray House have an email newsletter?
Yes! Sign up on our website to get collection announcements, character stories, exclusive content, and the occasional poem in your inbox. We promise to only send things that make you smile.
How can I contact Hooray House?
You can reach us at hello@hoorayhousepets.com. For questions about orders, returns, or product availability at Target, please contact Target directly at Target.com/contact or visit your local store’s Guest Services desk.
I’m a content creator / influencer. How do I work with Hooray House?
We’d love to hear from you! Send us an email at hello@hoorayhousepets.com with a little about you, your pet(s), and links to your social channels. We’re always looking for creative people (and their photogenic fur babies) who share our love of celebration.
Does Hooray House support pet adoption or rescue organizations?
We believe every pet deserves a loving home, and we’re open to developing partnerships with adoption agencies across the country. Stay connected through our email list and social channels for announcements about our give-back initiatives.