Hooray House
A limited-time only, Country Club collection, of premium pet accessories, collars, leashes, and toys. The collection is based on the story of a stylish frog named Rolf, and all of this favorite things in a preppy aesthetic that's in style every season.
New and only at 
A limited-time only, Country Club collection, of premium pet accessories, collars, leashes, and toys. The collection is based on the story of a stylish frog named Rolf, and all of this favorite things in a preppy aesthetic that's in style every season.
New and only at
shop country club
shop country club
the season for sport
There’s a place called Rolf’s, on a very green isle.
It’s run by a frog with good taste and nice style.
Now it’s a bit formal, no vagabonds allowed.
Rolf is a classic, and so is his crowd.
Stripes are encouraged, and tennis whites too,
Sunglasses, a visor, and a bag for your poo-poo.
Just show up to the club at a quarter past four,
and enter in through the bright green doggie door.
@hoorayhousepets
stylish goods for stylish pets— and their families.
Inspired by the enchanting, verrrry fashionable world of Hooray House, we design premium quality goods for cats and dogs (at prices that will make you happy dance). From dog collars, harnesses, and leashes to cat toys, pet apparel, chic accessories, and charms await. All our products have a story born from the characters we meet and the places we go. We’re the first pet lifestyle brand that makes stylish goods accessible for all, exclusively at Target.
LAUNCHING SPRING 2026
designed for a life with pets
Walk
Dog collars, harnesses, leashes, treat bags, poop bags, water bottles, and pouches for carrying all the things. Functional gear for dogs who love style.
Play
Dog and cat toys for fetch, cuddle, seek’n’find, tug-- all inspired from the world of Hooray House.
Wag
Ridiculously cute style that puts the wag in your pet’s day-- dog and cat apparel, costumes, and accessories.
We wrote a book!
Coming soon
join the House. stay for the Hooray.
Get first access to new collections, inspiration,
and everything happening at Hooray House.